Summary: when I rebuilt my bathroom, the bathroom department supervisor is for me the most important person in the store… Fan of comics, the comics department supervisor is for me the most important person in my relationship with the cultural goods store. Is the industrial hierarchical organization of the store ready to follow me? To get a better engagement from customers and employees we have to change the deal! The Microsoft platform is the first ready for this revolution. And you, are you ready? If not the giants of internet will continue to bump you. We’re switching from push to pull, welcome in the mesh economy