New Patterns and Practices for Commerce and Marketing

Notes, Ideas & Convictions

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No more need to push the Door – Windows8/RT/Phone is changing the rules for retail and Marketing. Have you explain this revolution to your CMO?

New rules for the retail?

Traditionally when you’re looking for an item in a category, you have to push the door, enter in the store and find the category shelve or run the retailer’s App on your device and find the category in the menus.

Traditionally when you’ve got a question, you enter in the store, find a salesman and ask, or in the digital side, you launch the retailer’s App, find the search button and enter your question.

Same approach for physical or for digital (iPhone, Android, Win7, ….)

It’s very strange that the digital before Win8/RT/Phone has not to taken his emancipation from the « physical » patterns Lire la suite